Can a slogan be protected by copyright? The recent stance of the Italian Supreme Court

Author: Enrico Bonadio (City, University of London) and Nicoletta De Mucci (Legance Law Firm)
Published: 24.05.2022
Photo by S. Hermann & F. Richter via Pixabay An interesting case recently decided by the Italian Supreme Court (Corte di Cassazione) has focused on whether the slogan “500% FIAT” can be protected by copyright (decision No. 8276/2022, published on 14 March 2022). The dispute was started by the author of the slogan against the Italian carmaker FIAT. The author had registered the slogan with the Italian collecting management organisation (Società Italiana degli Autori ed Editori – SIAE), and then sued FIAT for using the slogan without his authorisation. Both lower courts (Court of Florence and Court of Appeal of…