EU and UK take on ‘Jedi Blue’ – Keep your friends close, but your enemies closer?

Author: Stijn Huijts
Published: 11.03.2022
A big development in European competition enforcement in digital markets occurred today as both the European Commission and the UK Competition and Markets Authority (CMA) announced simultaneously that they are investigating the ‘Jedi Blue’ agreement. This is an agreement between Google and Meta (formerly Facebook) that may have targeted a disruptive advertising technology known as Header Bidding which competes with Google’s Open Bidding programme. In this post, we remind our readers of the Jedi Blue agreement, study today’s announcements and their possible consequences, and highlight where these investigations might go next. What is Jedi Blue? We discussed the Jedi Blue…